If you’re a freelancer, and you don’t have a Facebook business page, you’re really missing out! With over 800 million people actively using Facebook every day, it’s become a great way to market yourself and your business. Learning how to set up a Facebook business page is pretty easy after you’ve walked through the process a few times.
Given Facebook comes out with new features whenever it seems like people have gotten used to the old ones, the process of setting up a business page changes over time.
But, the basics have pretty much stayed the same. Setting up a page is a not a complex process that only the savviest of the savvy social media marketers understand. Anyone can do it, and I’m here to show you how you can set one up in 5 easy steps. 🙂
Step 1: Log In to Your Personal Facebook Account
Every business page you set up will be attached to your personal Facebook account.
Don’t have a personal Facebook account?
Create one by clicking here: https://www.facebook.com/.
Step 2: Navigate to the Facebook Page Creation Site
There, you’ll be presented with choices about how to classify your page:
If you’re not sure which one to choose, click on each one to be presented with a list of categories and subcategories. But, don’t fret too much about choosing the wrong one. You can always go back and change it later! Although, unless you have a brick and mortar store, I wouldn’t choose Local Business or Place.
Step 3: Choose and Enter Your Page’s Name
When you choose your “niche” on Facebook, you’ll also need to enter your company name below the Category you chose. In my case, I chose Brand or Product and entered my (in this case fictitious) blog’s name as the Brand or Product Name.
Facebook used to be much more strict about changing your page’s name, but they’ve made it a little easier. However, you should still give it some careful thought. Changing names too many times will be confusing to your subscribers!
Step 4: Fill Out Your Page’s Basic Information
Again, don’t fret too much about what to put in each section. You can always go back and edit the information as much as you like. Heck, you can even skip all of the sections after About and come back to them later, if you like.
Note that when you create a URL or Web address, you can only change it ONCE. So, I’d really think long and hard about what to put here, especially if it’s something similar to another page.
Once you’ve gotten through each tab of information above, click the “Save Info” button to be taken to your brand, spanking new Facebook Business Page! Facebook has a tutorial/walk-through that pops up immediately that you should definitely take to learn the basics of the layout:
That’s really all there is to setting up a Facebook Business Page. Of course, you will want to spruce it up by adding a profile picture, a cover photo, and also writing decent copy for your page description. But, that can come after getting the basic “skeleton” page set up.
If you’d like a more detailed visual guide, check out this SlideShare presentation from the folks at HubSpot:
Also check out this YouTube video for a walk-through of how to set up a Facebook business page: